The Tool Shed's Mission + Values

The Tool Shed, located on Milwaukee's East Side, is a mission-driven, education-based sex toy store.

The Tool Shed is a place where people of all genders and sexual orientations can explore their sexuality in a positive environment and be treated with respect by a friendly and knowledgeable staff.

While it is true that elements of sex and sexuality permeate our culture, spaces for learning about sex in a shame-free, positive environment are few and far between. Though sex and intimate relationships usually play a major role in our lives, most of us experience little formal education about our bodies, sexual pleasure, or relationship models. We believe there is a need for accurate, comprehensive sexuality education throughout our lives in order to promote sexual health and wellness for everyone.

"Honest, accurate information about sexuality changes lives. It dismantles stereotypes and assumptions, builds self-acceptance and self-esteem, fosters healthy relationships, improves decision making, and has the potential to save lives."  --Quoted from the Our Whole Lives (OWL) comprehensive lifespan sexuality education program

The Tool Shed takes education and providing a positive environment very seriously. Everyone who works at the Tool Shed receives ongoing training on a variety of topics around sexual function and pleasure. Additionally, it is our aim to offer an open, non-judgmental approach to sexual topics with anyone who visits our store.

We believe that the exploration of sexual expression and intimate relationships is an important, lifelong process that is unique to each individual. Experiences around sexuality can be fun, scary, thrilling, difficult, challenging, funny, sad, joyous, confusing, fulfilling, maddening, frustrating, mind-blowing, serene... encompassing just about any emotion you can imagine.  We recognize the complexity of sexuality, and honor the diversity of human sexual experience. Our goal is to provide assistance to everyone we come into contact with on their journey toward sexual well-being.


The Tool Shed’s mission is to provide quality, non-toxic and body-safe products that enhance the sexual lives and relationships of our customers, while offering accurate, pleasure-based sexuality education in a welcoming atmosphere. The Tool Shed is also committed to serving as a leading resource for quality products and information for trans and non-binary people.


The Tool Shed is working toward a world where every person can explore their unique sexuality and identity honestly and respectfully, without fear or shame.